You need to go for a packaging design that shall be interesting and impressive on your target market. You need it to be bold enough to catch their attention when they are out shopping. There is no better way to get them interested in buying it.
It needs to have images that align with what you are trying to tell them. Everything you have on the package needs to work in unison. This also affects how attractive the package looks.
You need to be conversant with all sections where the package shall be placed. This dictates what kind of packaging you shall go for. The dimensions play a key role in where the package shall be placed in a store, and where the design team shall work on the most. You need a package with a strong base of support.
You need to also think of the size of the package. Your products need to have adequate space to fit in the chosen package size. You should not have it either too big or too small, as that shall look terrible.
The package design should place the brand name and logo in the middle of it all. You need it to be as attractive as possible as well. You need all product info included preferably on the back section of the package.
You need to also take time on the message the package delivers. The info written on it shall affect the decisions clients have to make about the product. You need a proper selling language on what is written on the package.
You need the package design also to be clear and concise. You need it not to be full of clutter, but to make efficient use of space. Whatever colors and font sizes applied thus matter. Everything also needs to look in place.
The shape chosen for the package also matters. There is a growing trend for custom-designed packages, not the usual boxy and square offerings. You can, therefore, get a design that matches what you have to offer and what you have to say.
You need to also think of what a customer would expect from a good package design. It is such an outlook that gets you closer to a design that matches what they have come to expect of you. If you were targeting younger crowds, the choices need to be bolder and more colorful. You need to them update the designs regularly.
You, therefore, need to contract the services of a packaging design company that understands the need to connect first with the clients. You need one keen on delivering quality packaging solutions. You need them to also share some great design ideas with you.