A trademark, in its simplest description is a brand name that includes any word, name, symbol, device, or any combination of these, and its use is to identify and distinguish the goods or services from the rest of the competitors, and it indicates the source of these goods or services.
A business can secure its identity, its commercial advantage and market position in the quickest manner and in the most cost effective way through trademark registration. Business owners in several occasions are not able to come into realization that by using trademarks, they are securing their intellectual property rights. A heap of exclusive rights are granted exclusively to the owners by registering a trademark. It is good therefore for a business to know of a few legal and commercial advantages of trademark registration.
The number one benefit when you register your trademark is exclusivity, meaning you have this primary way of protecting the rights of your brand in a name or logo. Another importance of trademark registration is that your official ownership of the brand is verified, and thus, others are prevented from matching or following similar symbol, or related goods and services. There is basically a provision on your part an unlimited protection from incidents of misrepresentation and breach of intellectual property rights.
In order to deter or prevent others from using your mark, you should register it because in effect you are making an announcement to the rest of the world that you own the trademark rights, and this is another main reason of the why you register your mark. In other words, you can rightfully sue automatically somebody who you will find violating your rights. It would be easy for you also to seek the proper legal action in a federal court to a third party, who, without your consent, uses your trademark.
There will be an increase in the reputation of your business, and this is another advantage in registering your mark, for the reason that an early stage of promotion of your brand is crucial to the potential enhancement and success of your enterprise. Consider having a powerful and remarkable brand that is safeguarded by trademark registration, which is in effect giving your brand a legal foundation that you can rely on and build the reputation of your business in the market arena. By registering your brand, the life span of your business increases that would lead to the trust of your establishment among your customers.
A nationwide priority of your brand is said to be the most important advantage that your business can get by registering your trademark. With the advantage of a nationwide priority, there will be an extensive protection of your trademark, having an exclusive nationwide ownership, and protection of a priority date for the security of your trademark.
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